Once a promotion has been decided upon, a specifically created Bloofers message is broadcast at designated pedestrians areas throughout the day. 

To redeem the offer or promotion, the consumer presents their mobile phone showing the Bloofers message to the retailer.

The technological flexibility of this type of marketing allows campaigns to be quickly adapted.  Changes to the campaign are based upon real time results of footfall and electronic statistics. A new Bloofers message can then be created and launched to the targeted audience within minutes.